Conversion optimization : UX and A/B testing

Conversion Rate Optimization (CRO) enables you to double your results without doubling your budget. If your site converts 1 % of its visitors and you increase it to 2 %, you double your leads with the same traffic. Evolurise uses behavioral data, heatmaps and A/B tests to identify and correct every point of friction.

Our 4-step CRO method

1. Analytics and behavioral audit, Google Analytics 4, Hotjar heatmaps, session recordings, conversion funnel analysis. Where do users abandon? Why do they abandon?
2. Assumptions and prioritization, Identify the 10 most promising improvement hypotheses, ranked by potential impact and ease of testing.
3. Rigorous A/B testing, Statistically significant tests with Google Optimize or VWO. Minimum duration of 2 weeks per test, sufficient sample for significance.
4. Implementation and follow-up, Deployment of winning variants, tracking of business metrics (not just click-through rate), monthly reporting.

What we optimize

• Home pages and landing pages
• Contact and quotation forms
• WooCommerce order tunnels
• Service and product pages
• CTAs and action buttons
• Loading speed (every second counts)
• Mobile experience (50 % of traffic)

FAQ, Conversion optimization

What conversion rate is «normal» for a site?

It depends on the sector and the type of conversion. A B2B service site targets 2-5 % completed forms. An average e-commerce site turns in 1-3 % of orders. If you're below these benchmarks, there's clearly room for improvement. We'll give you the benchmark for your sector during the audit.

How much traffic do I need to run valid A/B tests?

A minimum of 1,000 visitors per month to the page tested and 100 conversions per variant for statistical significance at 95 %. Below this level, tests take too long to be usable. We adapt our approach (multivariate tests, direct improvements) if traffic is insufficient.

How much can you expect to improve your conversion rate?

On average, our customers see +20 to +40 % improvement in conversion rates over 6 months of continuous CRO. Some cases reach +80 % (sites with major UX problems). The most common quick wins: form simplification, CTA clarification, mobile speed improvement.

Does conversion optimization require redesigning the site?

No, in most cases. We work on the existing site with targeted modifications. Sometimes a partial redesign of key pages (landing page, contact page) is recommended, but this is never our starting point.

What's the budget for a CRO mission?

CRO audit + recommendations report: €690. Monthly CRO support (testing + analysis + implementation): from €790/month. The necessary tools (Hotjar, Google Optimize) have free versions that are sufficient to get you started.