WordPress SEO: strategy and technique

WordPress SEO is the combination of three disciplines: technical SEO (architecture, speed, structured data), on-page SEO (content, semantic cocoon, internal linking) and off-page SEO (netlinking, domain authority). Evolurise masters all three and orchestrates them into a coherent, measurable strategy.

Our approach to WordPress SEO

Phase 1: Technical SEO audit

Full site crawl (Screaming Frog + Ahrefs), Core Web Vitals analysis, Google Search Console indexing check, identification of 404 errors and chain redirects, structured data audit. We produce a prioritized report of 20 high-impact corrections.

Phase 2: Keyword research and semantic cocoon

Identification of the 50 to 200 strategic keywords in your market. Analysis of search intent for each keyword. Construction of the semantic cocoon: a thematic tree structure that structures your content like a reference expert. Each page responds to a precise intention and reinforces the others.

Phase 3: Content creation and optimization

Writing of pillar blog articles (2,000+ words), optimized service pages, FAQ pages, case studies. Each content is optimized for its primary and secondary keywords, structured with consistent Hn, enriched with FAQPage and Article structured data. GEO-optimized content to appear in AI results (ChatGPT, Perplexity).

Phase 4: Netlinking and domain authority

Prospecting for quality thematic backlinks, guest posting on sites with high authority in your sector, digital press relations. We build sustainable domain authority, no bulk links, no PBN, no techniques that risk a Google penalty.

Our measured SEO results

• +40 to +80 % of organic traffic in 6 to 12 months for our customers with an ongoing strategy
• Top 3 positioning on main keywords in 4 to 8 months
• Score Core Web Vitals in the black before the end of the first month

FAQ, SEO WordPress

How long does it take to see SEO results?

SEO is a medium-term investment. The first technical improvements can be seen in 4 to 8 weeks. Significant positioning results appear in 4 to 8 months, depending on the competitiveness of the sector. Our monthly reporting shows you progress step by step.

What's the difference between your SEO service and Rank Math alone?

Rank Math is an on-page SEO configuration tool. It doesn't do keyword research, create content, generate backlinks or analyze your competition. Our SEO service combines strategy, technique, content and netlinking, all of which Rank Math can't do on its own.

Do you offer positioning guarantees?

No, and beware of agencies that do. SEO depends on factors partly beyond our control (Google's algorithm, your competitors' actions). What we do guarantee: rigorous implementation of best practices and transparent reporting on results.

What budget for a WordPress SEO strategy?

One-off SEO audit: €490. A monthly SEO strategy (audit + optimizations + content): from €890/month. Results are proportional to the investment and duration of the strategy. A minimum of 6 months is recommended to see significant results.

Can my WordPress site appear in AI results (ChatGPT, Perplexity)?

Yes, it's called GEO (Generative Engine Optimization). We optimize your content so that it's cited by generative AIs: clear structure, thematic authority, verifiable factual data, comprehensive content on topics of your expertise. AIs cite authoritative sources; we help you be one.

Do you also handle local SEO?

Yes. Google My Business optimization, LocalBusiness Schema.org tags, NAP (Name, Address, Phone) consistency across the web, local citations, geotagged landing pages. Ideal for agencies and service companies with a physical presence.